The Shepherd Station Profile

The Shepherd Life-Changing Radio

The Shepherd serves Gainesville, Ocala & surrounding areas.

Most Shepherd listeners consider us as a portion of their family, and a way to help them get through their day.

The Shepherd's local programming includes a mixed program of Christian sermons, teaching programs, and features.

The Shepherd broadcasts uplifting and family-friendly programs. Our goal is to partner with quality, local and national businesses and ministries in broadcasting life-changing messages.

The Shepherd gives you the ability to reach a large number of exclusive customers 25 to 64 years old that can't be reached by any other radio station.

The Shepherd has been a primary connection for family-friendly radio reaching a large affluent loyal audience.

The Shepherd is one of the most powerful Christian Radio stations in the Gainsville and Ocala community.

Market your business to loyal responsive listeners each week with The Shepherd.

The Shepherd is committed to serving our listeners with family-friendly local programming that encourages, informs, entertains, and inspires greater faith.

Market your business to affluent customers each week with The Shepherd.

Demographic Profile

The Shepherd targets listeners in their prime spending years.

Age Profile: The Shepherd targets affluent adults 25 to 64 years of age. Christian Radio listeners in America: Approximately 72% are 40+ and 28% are 18-39 years of age.

Gender Profile: Approximately 58% of Christian radio listeners are male and 42% are female.

Income: Approximately 33% have incomes of $100,000 or more, 42% have incomes of $50,000 to $100,000, and 25% have incomes under $50,000.

Marital Status: The majority of Christian Radio listeners are married or engaged.

Occupation Profile: The Shepherd targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical. Over 80% are working employed full-time or part-time.

Education Profile: The Shepherd's format attracts listeners who are well-educated. Most of them have attended college.

Activities: The Shepherd attracts listeners who are very active participating in exercise and fitness, biking, golfing, gardening, and hiking. The Shepherd listeners enjoy going out to music concerts, sporting events, and restaurants.

Investments: The Shepherd targets listeners who have high incomes and are homeowners and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

The Shepherd listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with The Shepherd.

Consumer Spending Profile

The Shepherd 's format attracts consumers that spent heavily in the following categories in the past year.

Many of The Shepherd listeners:

- Purchased books in the past year.
- Purchased garden supplies in the past year.
- Purchased flowers as a gift in the past year.
- Purchased men's clothing in the past year.
- Purchased men's shoes in the past year.
- Purchased women's clothing in the past year.
- Purchased fine jewelry in the past year.
- Purchased children's clothing in the past year.
- Purchased small appliances in the past year.
- Purchased a vehicle in the past two years.

The Shepherd targets listeners with retail purchasing power.

The Shepherd Listeners:

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, and HDTVs.  
-  Were big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoyed going out to fine restaurants often every month.

The Shepherd's listeners are in their prime income and spending years.

The Shepherd Listeners Have Spending Power!

The Shepherd targets homeowners. A huge category for these consumers is home improvement and home decorating.

Home Spending: Shepherd listeners spend heavily in these areas.

- Interior painting/wallpaper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

 Target a large affluent Christan audience with The Shepherd.

Get More Customers With The Shepherd

Find out how The Shepherd can help you reach our large and loyal audience.

We have an in-house creative team who will work with you to produce an effective message. Their expertise means success for your business. Whether your business is local or national, you will find our rates attractive and our listening audience is dedicated to businesses that advertise on The Shepherd.

We offer great rates for 30 and 60 Second commercials based on frequency and day-parts. We can develop a custom advertising package to help you maximize exposure. 

We offer programming rates for 15 minutes, 30 minutes, and hour-long programming. 

We also offer Corporate Underwriting and Sponsorship. This is an opportunity to market your business at tremendous savings over our regular commercial rates.

Support Christian programming and let our listeners know about your presence as a Christian business. 

We offer Partner Plans that are available for churches and ministries to promote their local services and programs with very affordable marketing solutions.

The Shepherd has a responsive loyal audience with high disposable income.

The Shepherd Is Built For Advertisers

The Shepherd is foreground radio. Unlike music radio, this Christian format commands attention. These listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

The Shepherd is the best environment for an advertising message. The Shepherd is Foreground Media, whereas other radio formats are considered background media. “There are only three radio formats that tend to not be relegated to the background - talk, sports, and Christian radio. People listen to these formats actively.

The Shepherd listeners are more involved. Because they're paying attention, and bonding with on-air personalities, they're more likely to respond to advertising messages.

The Shepherd is unique from other radio formats. Due to the nature of this format, people listen to The Shepherd differently.

The Shepherd is a high-impact foreground listening medium. We cater to affluent, fast-paced professionals.25 to 64 years old. 

The Shepherd listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on The Shepherd. 

Christian listeners transfer their allegiance from the station to its advertisers and sponsors.” Reach radio's most loyal and responsive listeners with advertising’s most cost-effective medium.

The Shepherd is built for advertisers. We deliver an affluent audience that can't be reached by any other radio station making The Shepherd a great investment to help you get more customers.

Get more customers and increase sales with The Shepherd!

Christian Radio Is Growing!

Over 20 million listeners listen to Christian radio every week.

Christian radio stations are quickly gaining new listeners. According to the research, since 1998, the average quarter-hour listening for Religious-formatted stations has grown by 35 percent. This is the fastest growth rate measured by any format

Over 55%% are between the ages of 25-54
Over 60% are between the ages of 35-64

Thanks to a surge in the popularity of Christian radio, the genre has posted a 33 percent growth in listening over the last 5 years.

Christian Radio is central to people’s lives and remains a powerful tool for motivating listeners to action.

Giving Back With Local Ministry Programs

Through partnerships with local churches and ministries, The Shepherd provides preaching, teaching and talk programs with pastors and elders from churches, both large and small, from nearly every Christian denomination.

We love to partner with groups in the community year-round! We also love taking part in community events and getting behind local causes that affect our listeners.

We take pride in being an important part of the fabric of our community and help support many local charitable causes.

We are extremely proud of our commitment to the community to support hundreds of worthwhile causes.

The Shepherd Coverage Map