Station Profile

Format & Call Letters

Agriculture News/Talk/Weather Radio- I AM Country 106.9

Format Description

I AM Country 106.9 is the one-stop shop in Central Florida for all things farm, news, features, and weather!

Agriculture generates 20 percent of the U.S. gross national product. I AM Country 106.9 is dedicated to being North Western Florida agriculture source. From keeping producers informed about what’s happening in their industry to educating consumers we keep you informed with the latest agriculture news you need to best manage your business.

Farmers and ranchers listen to I AM Country 106.9 for farm news, weather, markets, and ag information. In fact, the research found that radio surpassed all other forms of media for farmers and ranchers every single day and that 89% of farmers and ranchers listened to farm radio nationwide at least three times per week!

I AM Country 106.9 reports on farm and ranch news including oranges, greenhouse and nursery products, cane for sugar, cattle, and calves, farm business management, product information, farm safety, new ag initiatives, organic farms and farming, legislative matters, rural issues, market conditions and more for ranchers and producers.

I AM Country 106.9 has been North Western Florida's locally owned and operated dependable neighbor, and strives to bring content to the airwaves that farmers in a saturated market can rely on daily. We keep listeners informed.

For those in agriculture, I AM Country 106.9 provides the most comprehensive coverage of markets, farm news, and coverage of local, statewide and national events. If agriculture needs to know, they turn to AM Country 106.9.

I AM Country 106.9 delivers Ag News that connects producers with consumers. More ranchers & farmers listen to Ag Radio than any other radio format!

I AM Country 106.9 is targeted to reach Affluent Men 35+ with high earning power in their prime spending years.

- The Ag News/Talk Format is the No.1 format to market to producers & farmers.
- The Ag News/Talk Format targets adults aged 35+ and producers 25+.
- The Ag News/Talk Format has some of the most educated and affluent listeners.

I AM Country 106.9 is very active in the community and is a cornerstone of all Ag farm and ranch news.

I AM Country 106.9 Ag News Talk format is a very effective way to reach new customers with a high disposable income.

I AM Country 106.9 Listener Profile

I AM Country 106.9 targets listeners in their prime spending years.

The I AM Country 106.9 listener:

- Are the decision-makers of their household and/or farm.
- Are loyal and listen for long periods of time.
- Are business-savvy and look for information to keep them informed on their market and keep their businesses profitable.
- Are primary 35 to 64+ with a secondary demographic of 25 to 54.

Gender Profile: The majority of I AM Country 106.9's listeners are males. Most of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Most of I AM Country 106.9's listeners are married or engaged.

Occupation Profile: I AM Country 106.9 targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical of farms or ranches.

Education Profile: The Ag News/Talk Format attracts listeners that are well-educated. The majority have attended or completed college.

Activities: I AM Country 106.9 attracts listeners who are very active participating in exercise and fitness, biking, hunting, fishing, boating, golfing, gardening, and hiking. I AM Country 106.9 listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

Investments: I AM Country 106.9 targets listeners who have high incomes, are homeowners and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

I AM Country 106.9 listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with I AM Country 106.9.

 
Consumer Spending And Investment Profile

I AM Country 106.9's News/Talk/Sports Radio format attracts consumers that spend heavily in the following categories in the past year.

Many of I AM Country 106.9's listeners:

- Purchased books in the past year.
- Purchased garden supplies in the past year.
- Purchased flowers as a gift in the past year.
- Purchased men's clothing in the past year.
- Purchased men's shoes in the past year.
- Purchased women's clothing in the past year.
- Purchased fine jewelry in the past year.
- Purchased children's clothing in the past year.
- Purchased wine and beer in the past year. 
- Purchased goods online on the Internet in the past year.
- Purchased small appliances in the past year.
- Purchased a vehicle in the past two years.

I AM Country 106.9 targets listeners with retail purchasing power.

I AM Country 106.9 Listeners Have Spending Power!

I AM Country 106.9 targets homeowners. A huge category with these consumers is home improvement.

Home Spending: I AM Country 106.9 listeners spend heavily in these areas.

- Interior painting/wallpaper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

Over 50% spent more than $5000-$10,000 on home improvements and renovation in the past two years.

 I AM Country 106.9 Ag Radio targets listeners with purchasing power.

I AM Country 106.9 Listeners In The Past Year:

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, and HDTVs.  
-  Were big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoyed going out to fine restaurants often every month. Over 80% went out in the past month.

I AM Country 106.9 listeners are in their prime income and spending years.

I AM Country 106.9 Is Built For AG Advertisers

Ag Talk radio is foreground radio. Unlike music radio, talk radio commands attention. Talk radio listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

Ag Talk radio is the best environment for an advertising message. Because Talk Radio is the spoken word, commercials don't interrupt programming the way they halt music Radio. In music Radio, the most common point of tune-out is when a commercial begins. Yet Talk listeners regard commercials as informative.

Ag Talk radio is a resource. Because listeners use it for Ag news, weather, sports scores, and business news, listeners find talk radio informative. They BELIEVE what they hear.

Ag Talk radio listeners are more involved. Because they're paying attention, and bonding with on-air personalities, they're more likely to respond to advertising messages.

I AM Country 106.9 is unique from other radio formats. Due to the nature of this format, people listen to I AM Country 106.9 differently.

I AM Country 106.9 is a high-impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest Ag news, sports, weather events, and stories. 

I AM Country 106.9 listeners are actively listening to get the Ag information they want. Your commercial message cuts through and gets heard on I AM Country 106.9.

I AM Country 106.9 is built for Ag advertisers. We deliver an affluent audience that can't be reached by any other radio station making I AM Country 106.9 a great investment to help you get more customers.

The I AM Country 106.9 Country format is one of the strongest radio formats for farm news today!

The I AM Country 106.9 sales team can help you make the right marketing decisions to grow your business and reach thousands of potential new customers each week.

So Why Advertise With I AM Country 106.9

- Get top-of-mind awareness with thousands of customers each week.
- Increase traffic with a campaign designed to increase sales.
- Drive new traffic to your business seven days a week.
- Build your business’s image with potential new Ag customers quickly.
- Reinforce your brand's name and image with current customers.
- Increase recall with Ag consumers during the important buying cycle.
- Priced right making it a very affordable investment.

I AM Country 106.9 reaches the right people who have Ag spending power!

I AM Country 106.9 is one of the most powerful performing formats for Ag advertisers today!

I AM Country 106.9 Coverage Map